It’s a tale as old as time – a regular human discovers their calling and springs to action. Our hero/heroin usually meets up with a mentor or a group of allies and they face a villain as a collaborative force. Joey Womack, CEO of Atlanta based Amplify 4 Good, thinks that entrepreneurs often follow a similar path. His organization uses a combination of out-of-the-box thinking, rapid problem-solving, and obsessive data tracking to help companies create impact. In today’s podcast, he talks about why “being a force for good” has become his guiding principle in his journey.
Joey initially adopted this mantra when he decided to go against the grain and opt out of accounting, the family trade. While searching for motivation to follow his entrepreneurial journey despite the naysayers, this quotes got him through dark times. He explains, “As change-makers and entrepreneurs, we are heroes. We have a responsibility to look out and have a bias to action.” A fellow Star Wars fan, he compared entrepreneurs to Jedis. “We bring balance to the force. It’s up to us to figure out deficits and make a contribution to the solutions,” he says. As with heroes, many entrepreneurs spring into action after meeting their Mr. Miyagis or Gandalfs – mentors that ultimately drive them to their destiny. “We hear this call on the inside which tells us we have to default to action,” Joey remarks.
During this action phase, he has also found that accepting failure during this process is a key to success. “I tell people in our innovation labs that they need to accept that failure is likely. Just like in some of our favorite movies, the main character loses the first battle with the villain. But they take time to regroup and learn,” he says. Joey believes that removing the fear of failure takes the pressure off and allows entrepreneurs to be creative and innovative. He also is intentional about surrounding himself with people who share the same bias for action. “Surround yourself with momentum. We need to rebel against our own limits,” he says.
Due to the pressures and inertia of life, most big hairy audacious goals can seem elusive due to their enormous simplicity. “I want to help one billion people by January 2039,” Joey says. “It’s a big goal, but I believe the universe will bend to your needs once you manifest it.”