Episode#167: Think Big, Start Small – Andrew Davis (marketer, entrepreneur)

Every big endeavor requires a step-by-step process of achievement. Innovative ideas are the big picture, each step turns that idea into reality is the small. Thinking big keeps eyes focused on the prize. Small achievements along the way are their own mini-prizes.

Andrew Davis shares his big dream story in today’s interview. From the time he was a child, Andrew wanted to work for the Jim Henson Company, with their famous characters, the Muppets. He began by doing magic tricks; he worked his way up to performing little puppet shows. Andrew dedicated three years to skills practice, and wrote thirty-six job query letters to the Jim Henson Company, letters he sent every month. He finally received notice. With no contacts and no formal idea how to achieve his dream, Andrew managed to land an interview. This is a real example of how to think big and start small!

As Andrew explains, success is achieved by breaking down goals. The big plan may seem impossible to others, but if each small step is clear and consistent, support increases. As Andrew notes, “Consistency is important to achieving big ideas.” That’s what he did. He stayed consistent and kept the rhythm.

Breville is another dream big, start small and achieve company. Breville sells kitchen appliances and juicers. Their dream was to sell more juicers. They did so by targeting overweight 40-year-old men via a 90-minute documentary film called, “Fat, Sick, and Nearly Dead.” They partnered with food companies and movie theaters and sold so many juicers that Breville ran out of juicers to sell!

As Andrew says, “A rising tide lifts off ships.” It’s a clear depiction of how small steps can give rise to think BIG dreams and ambitions.