To scale a business, we need to care about others more than we care about ourselves. The challenge is that we need to care about strangers (e.g. customers, suppliers, vendors, partners, bankers, even employees) – people you don’t really know.
As entrepreneurs and leaders, we often take on the burden pressure from everyone around us and put it on our shoulders. In order to be of value, we need to do that transparently and openly. On the other side, we need to be really committed to outcomes, results, and delivering a value to strangers.
If we build systems around that commitment to value, then we can hit the scale paradox.
When you think about your journey and your business, can you say that the person on the other side knows – not thinks ? knows that you care? If you can’t, then they don’t.
You bring something unique to the game. Don’t forget that every time you’re on the way to new, it will be scary, but fear opens the door to learning and the opportunity to be transparent. Strangers who are most aligned with your mission and understand why you do what you do will support who you are, if you show up transparently and they know you care more about them than you do about yourself.
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