The New Normal- Sasha Strauss (Founder & Managing Director of Innovation Protocol)
Sasha Strauss – Paper Napkin Wisdom
Sasha is the Founder and Managing Director of Innovation Protocol. He’s an author, adjunct professor, and thought leader. He advises big companies like eBay, Lego, Nestle, and Merrill Lynch on how to best articulate their brand to their customers, investors, and employees. He’s a forward thinker with an enthusiasm for the opportunities and challenges presented by emerging trends and technology.
Emerging trends are at the heart of Sasha’s Paper Napkin Wisdom. He asks us to consider three talking points that are in the forefront of current discussion for world decision makers: Social Media, Big Data, and 3D Printing. These three technologies have already had an impact on the world and changed the paradigm of business in some way, but they have yet to reach their full impact. Sasha is quick to remind us that though these things are new today, they won’t be new for long and companies ought to prepare themselves for, what he calls, the ‘new normal’.
Throughout the conversation, Sasha provides examples of how these three innovations have already changed the world and gives us an idea of how they may further change the way in which we do business. He reminds us that we don’t necessarily have to understand everything about these trends, new technologies like these are still a sort of Wild Wild West style dynamic, but he says that we should still be considering the potential consequences of these ‘new normals’ and ask ourselves “How is my business built to survive and thrive in the new paradigm?”.
Sasha encourages us to take a step back, to recognize the change that’s going on around us and our brands and prepare for the future, rather than waiting to be slapped in the face by it.
It’s a fascinating discussion with a passionate leader and it’s one that we all should be listening to…especially if the subject matter feels a bit daunting (and has you running to an off-grid bungalow in the country).
Listen to the conversation with Sasha here:
Paper Napkin Wisdom: Your Five-Step Guide to Life and Business Success
The Paper Napkin Wisdom book is an amalgam of knowledge extracted from some the world’s most successful leaders and CEOs. Forged by two Sages of Success with a passion for helping others reach their full potential, the book has served as a guide for anyone on the quest for more. Govindh Jayaraman and Jack Daly have worked tirelessly to compile the musings, failures, and lessons of the world’s top performers
What they found were five common traits among the people they interviewed.
Paper Napkin Wisdom condenses virtually every lesson you need to know to replicate and produce your own vision of triumph. The book will challenge you to identify your own patterns and the blockages holding you back from your best life. Those who are ready to take themselves on will embark on a 52-week journey that will change their lives and levels of prosperity.
If you want to be a stronger leader, run a profitable business, or serve your family and community in a meaningful way, the juicy tidbits and chunky takeaways within these pages can get you on the path.
Get inspired.
Look inward.
Take Action.
You’ll be glad you did.
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