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Pearls from the Past: The Power of Being Intriguing with Sam Horn

Sam Horn - Paper Napkin Wisdom
If you're not intriguing ... you're OUT-OF-SIGHT OUT-OF-MIND."

In Episode 6 of Paper Napkin Wisdom, we had the pleasure of hosting Sam Horn, an Intrigue Expert, world-renowned author, keynote speaker, and communications strategist. Sam is a powerhouse in the world of effective communication, and she shared a vital lesson that resonates now more than ever: “If you’re not intriguing... you’re out of sight, out of mind.”


Breaking Through the Noise


In today’s fast-paced digital age, grabbing someone’s attention is a monumental task. With constant distractions from every direction, it’s easy to be overlooked. Sam Horn warns us about this reality and offers a simple yet powerful strategy to combat it: be intriguing. She emphasizes that being intriguing isn’t just about getting noticed; it’s about creating meaningful connections. When we’re intriguing, we open doors to opportunities and enrich the lives of those around us. It’s a win-win situation.


The Art of Connection


According to Sam, the essence of being intriguing lies in the ability to connect with others. It’s not just about being interesting; it’s about engaging in conversations that are mutually beneficial and rewarding. Sam challenges us to ask ourselves, “Are you worth people’s valuable time and mind space?” This question isn’t about self-worth but about the value we bring to interactions. She encourages us to take responsibility for making every conversation a win for both parties involved.

Sam also highlights a critical point: if we can’t connect quickly with people, we’re left isolated. In a world where attention spans are shorter than ever, capturing someone’s interest right from the start is crucial. If we fail to do so, they’re not truly listening; they’re just waiting for us to stop talking. This disconnection benefits no one.


Applying Sam’s Wisdom Today


Sam’s insights are more relevant now than when she first shared them. In a world where everyone is competing for attention, being intriguing isn’t just a nice-to-have—it’s a necessity. Whether you’re an entrepreneur, a leader, or someone striving to make a difference, mastering the art of intrigue can set you apart and create lasting connections.


5 Key Takeaways from Sam Horn’s Episode:


  1. Be Intriguing: In a world of constant noise, being intriguing is key to standing out. Capture attention by being genuinely interesting and engaging.

    Tip: Start by asking open-ended questions that invite others to share their thoughts. This not only piques their interest but also makes them feel valued.


  2. Value Mutual Benefit: Every conversation should be a win-win. Focus on creating interactions that are mutually beneficial and rewarding.

    Tip: Before entering a conversation, think about what value you can offer to the other person. It sets the stage for a meaningful exchange.


  3. Connect Quickly: The first few seconds of any interaction are crucial. Make them count by connecting with others on a personal level.

    Tip: Use a compelling hook or story at the beginning of your conversation to draw people in and keep them engaged.


  4. Respect Attention: People’s attention is precious. Respect it by being concise, clear, and engaging in your communication.

    Tip: Practice delivering your key message in a brief and impactful way. The more you refine your message, the more effective it becomes.


  5. Avoid Isolation: Failing to connect can lead to isolation. Ensure your interactions are meaningful to avoid being out of sight, out of mind.

    Tip: Regularly check in with your network, even if it’s just a quick message. It helps maintain connections and keeps you in the loop.


Take Action:

Sam’s message is clear: to thrive in today’s world, we must be intriguing and create meaningful connections. How can you apply this in your life? Take a moment to jot down one way you can be more intriguing in your conversations. Share your thoughts with the hashtag #PaperNapkinWisdom and start building those connections today!


Listen to this Pearl from the Past here:



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I help people feel empowered so that they feel and act with resilience in the face of challenges.

This can give people the confidence and clarity they need to see their way through something they thought was impossible. 

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