The New Normal- Sasha Strauss (Founder & Managing Director of Innovation Protocol)

Sasha is the Founder and Managing Director of Innovation Protocol. He’s an author, adjunct professor, and thought leader. He advises big companies like eBay, Lego, Nestle, and Merrill Lynch on how to best articulate their brand to their customers, investors, and employees. He’s a forward thinker with an enthusiasm for the opportunities and challenges presented by emerging trends and technology. Emerging trends are at the heart of Sasha’s Paper Napkin Wisdom. He asks us to consider three talking points that are in the forefront of current discussion for world decision makers: Social Media, Big Data, and 3D Printing. These three technologies have already had an impact on the world and changed the paradigm of business in some way, but they have yet to reach their full impact. Sasha is quick to remind us that though these things are new today, they won’t be new for long and companies ought to prepare themselves for, what he calls, the ‘new normal’. Throughout the conversation, Sasha provides examples of how these three innovations have already changed the world and gives us an idea of how they may further change the way in which we do business. He reminds us that we don’t necessarily have to understand everything about these trends, new technologies like these are still a sort of Wild Wild West style dynamic, but he says that we should still be considering the potential consequences of these ‘new normals’ and ask ourselves “How is my business built to survive and thrive in the new paradigm?”. Sasha encourages us to take a step back, to recognize the change that’s going on around us and our brands and prepare for the future, rather than waiting to be slapped in the face by it. It’s a fascinating discussion with a passionate leader and it’s one that we all should be listening to…especially if the subject matter feels a bit daunting (and has you running to an off-grid bungalow in the country). Listen to the conversation with Sasha here: